Concept Behind Famous Logos

Sony Vaio

The logo is not just a sylized brand name but refers to turning analog waves into a             digital form too. The analog waves are represented in the ‘V’ and ‘A’. ‘I’ and ‘O’ on the       other hand can also refer to 1 and 0, which are the two digits used in binary code, the       digital.
Sony Vaio Logo Concepts



Amazon

The arrow linking the ‘A’ to ‘Z’ to say that they have everything from ‘A’ to ‘Z’. Which           should be able to satisfy you, hence the dual meaning of the arrow being a smile.
Amazon Logo Concepts



Baskin Robbins

Baskin Robbins has 31 flavours - check the "B" and "R"
Baskin Robbins Logo Concepts



Tour De France

The "R" forms a man riding a bicycle, the orange circle is the front wheel.
Tour De France Logo Concepts



Picasa

The site is a home for your photos. Casa in Spanish translates to house. Now do you see a house in the middle of the colorful shutters or do you see a house?
Picasa Logo Concepts



Fedex

Look at the space between the ‘E’ and the ‘X’, you would notice an arrow. With it so perfectly placed there, it is no wonder that the arrow represents speed and percision.
Fedex Logo Concepts

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